Video marketing is the new deal. Video content gets more views and engagement than any other form of media, according to a study by Wistia.
Video has surpassed text-based posts in popularity across the internet, with YouTube being the second most visited website in the world.
Photo-oriented platforms like Instagram have also started shifting towards video with features such as IGTV and Reels which indicate that video marketing is becoming a preferred form of content for marketers today.
If you haven’t yet made videos to promote your business on social media platforms or your website, it's time to get on board now!
Video content marketing, when done effectively, is adaptable, accessible, and may provide you a competitive edge over your competition in terms of lead generation.
What exactly is video marketing?
The basic definition of video marketing is using videos to promote your business and its products and services on digital platforms.
Entertainment, customer testimonials, how-to tutorials, and training videos are only a few examples of the sorts of videos you may create.
In this post, we'll look at the reasons why having a video marketing plan in your digital marketing plan is so important.
The Advantages of Video Marketing for Your Business
1. Video Can Express Ideas Simply
After releasing a new product or even for your existing brand, the greatest thing you can do is create an explainer video.
The majority of businesses have an explainer video on their website to gain immediate interest from visitors. And on Instagram, the same concept holds true.
A video is ideal for straightforwardly conveying a complicated idea or a cutting-edge product.
2. People Enjoy Watching Videos More Than Reading
While the written word will always have a place, most individuals prefer videos since they are easier to consume than reading any sort of text.
According to the Wyzowl poll, 66% of respondents said that watching videos is preferable to reading about a product as opposed to 18% who prefer reading.
Furthermore, with a video, you may easily pique your audience's interest with visuals and sounds. It is also feasible to communicate the information to them in a succinct manner.
3. All Platforms Love Videos
It's a fantastic approach to get organic traffic to your website. When your videos include descriptions and links, they may attract visitors to your website after the video has been viewed.
If you have a video on your website, you're 53 times more likely to get top results in Google. Instagram recently announced that they want to be a video platform instead of a photo-sharing platform.
All thanks to the rise of Tiktok, every company is trying to get the attention of users through video content.
4. Video Marketing Is Almost Free & Very Entertaining
Within seconds, compelling online videos have the ability to reach millions of people across the world.
You can just pick a camera, shoot a video and edit them in various tools which are free or are very cheap.
Videos have the ability to move people to cry, laugh, learn, get angry, or take action in a matter of seconds, unlike audios, photographs, or texts.
5. Videos Attract Mobile Users
Video is increasingly popular. Smartphone users account for 90% of video viewers. Every year, YouTube claims that mobile video consumption grows by 100%.
According to Google, smartphone users are twice as likely as television viewers and 1.4 times more likely than desktop viewers to feel a sense of personal connection to brands that produce video content or advertising on their phones.
6. Videos Create More Social Shares
Sharing videos have become popular, and according to a recent study, more than 92 percent of mobile users who view videos share them with others.
Videos with useful and entertaining information are most likely to be shared on social media for better engagement and customer interaction.
According to the Wyzowl research, people are two times more likely to share videos with their friends than other types of material.
When individuals share the video, you'll be able to profit from its broader organic reach, which would not be as much with other forms of content.
The advantages of video marketing on social network shares provide a wide range of possibilities for your business, whether you're a large brand or a small firm.
7. Videos Can Increase Sales Conversions
Videos are an excellent tool for giving social proof and educating consumers about your product or service. Consumers will find it simpler to make a purchase decision, and this can lead to more conversion rates.
The value of video should be considered an investment, according to HubSpot. Including video on a landing page can boost conversions by 80 percent!
Product tutorials, demonstrations, how-to videos, and consumer testimonials are all examples of types of videos that may be effective for this objective.
Consider this Eubi video ad, which demonstrates the product's capabilities and advantages. After seeing this video, anyone interested in purchasing the product will be more inclined to.
8. Videos Have a High Return on Investment (ROI)
Although videos may not be the most simple form of material to create, they do provide a solid return on investment.
All in all, despite the fact that you may struggle to create a video, technological advancements have made it a lot simpler to create videos for free or at a very low cost.
Videos have a higher ROI since they are more engaging. Every research proves that videos and especially short-form (under 15 seconds) videos have a very high chance of going viral.
9. Videos May Assist You In Developing Long-Lasting Customer Connections
Users are 3.5x more likely to buy after watching an explainer video than they are before or during the purchase process.
An explainer video is one of the greatest ways to increase sales, with nearly 80% of consumers claiming that they've seen one to learn more about a product or service.
Overall, 83 percent of companies found their homepage explainer video effective.
Given the aesthetic character of videos, they are more powerful than other types of content at generating emotions and connecting your audience on a deeper level.
This sort of video is popular among businesses and marketers since it allows them to engage with their consumers and build long-term relationships.
One way to use videos to engage with your consumers is to explain your business's story, what you believe in, and so on.
Take, for example, this Burt's Bees video. They've outlined the brand's history, who its creators are, and what it represents.
Are you ready to start producing video content?
Videos have a lot of uses. They can be used in a variety of ways, including as a marketing tool to reach your target audience and educate them about your company or products.
Videos have the ability to engage customers and generate social media shares, among other things. It should be noted that video marketing is here to stay and will become even more essential in the future.
There's nothing that can stop you in this race if you provide a good video with valuable information where your customer may learn and connect.
Do you want to learn more about video marketing? If that's the case, please leave a remark below.
1. Why is video marketing so effective?
Video has a lot of advantages in marketing. The most important reason is that people enjoy watching videos. Video persuasion is stronger than text and image persuasion, according to research.
2. Why Video is crucial for social media?
Nowadays, video material finds its way into feeds on social media, whether it's Facebook, Instagram, or Twitter. In this situation, you'll need to publish videos in order to get a better reach on social media.