Audience research is one of the most important aspects of social media marketing, yet it can also be one of the most difficult to do well. It's not enough to simply look at your account and see how you're performing; you need to understand who your audience is, what they respond to, and where they come from.
Demographics
Provides data on employment, skills and interests, gender and age, education, geography, and political leanings of your customers
Influence information
Provides information on social accounts, websites, podcasts, and YouTube channels that people engage with.
Data Exports
Create and manage lists and exports spreadsheets for team collaboration to get inputs from your team in one place.
Contact Info
Gives access to email addresses and social media accounts through a third party.